Tag Archives: monArk

Peel And Bite

Dumbing down is a deliberate diminution of the intellectual level of education, literature, cinema, news and culture. The term “dumbing down” originated in 1933 as movie-business slang, used by motion picture screenplay writers, meaning:”to revise so as to appeal to those of little education or intelligence.”

We’ve all seen or heard about it, the media dumbing down in the “reality” shows we see, the “hot” headlines on magazines and news papers and of course the “winners” or what being a “baller” is all about, that you don’t have to have much talent nor education to be one. You can see this in the award shows too… well maybe in award shows it’s not about dumbing down in its textbook sense but watering down music with substance, yes, I’m saying it, the media has slowly and effectively removed the substance from music by glorifying all those party jams about twerking and turning up whilst turning it’s back on music that sets to influence the world in a more constructive way. That’s just the beginning. If you listen closely you’ll hear the silent screams of some genres being killed off by the media, you’ll see awards being given to pop artists who were nominated in (say) a rock category whilst the most authentic alternative/ rock artists are being sidelined.

Approaching the MTV MAMAs which will be hosted tonight, you’ll find that the same culture is carried through. For instance, a particular category caught my attention where for best alternative video “Doors” by Prime Circle is nominated alongside other African greats… It’s not Prime Circle I have a problem with, in fact, they’re one of my favourites, I just feel that there were better candidates for the nomination including their very own “Gone”. Yes, the Gone video is taking things back to basics. In it is a good ol’ band passionately doing their thing, plus, they’re standing in a circle whilst playing the song which could be taken as a play on their name, especially because they’ve been in their Prime for a while now. See what I did there? Well, instead a video that’s about a failed/fake trip to Mars was nominated.

Life is short, too short to waste on the silliness we drench our minds in, too short to spend our time deciding if it’s worth our time or not, so we follow the masses. Safety in numbers keeps us going, we follow the in. Safely in numbers we’re a crowd waiting for our own moments, to make it, to be seen. Playing it safe, we take the route that’s being taken by others. Like everyday robots we are programmed to be alike, like everyday robots we forget what being human means, what it’s all about, ready to stare holes at anyone who dares to drift away from the herd, at anyone who dares to make a mistake, at anyone who dares to be a person. Without a helping hand, too preoccupied with ourselves. We WATCH.

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Budapest video shot

“Budapest” by George Ezra is a sweet love number about the will to give up everything for a loved one. The video tells a different yet as intriguing story which through my eyes is an illustration of society as we know it today. There are various places the world over where you can find people from different walks of life cluttered in one space, it could be in a bus, a cafe or something even bigger, Grand Central Station.

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The setup of the video shows how small the world really is, how we as individuals have our own personal journeys and likes yet easily influence each other without knowing it because we’re so fixated on ourselves we’re not really paying attention to what’s happening around us. Together we’re a body of a perfectly oiled machine, conscious of the part we are, unconscious of the body we form.

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In this post I’ve held high too great videos, one local, the other international, here’s the third and last. “Something” by Monark is a ridiculously good number, the video that comes with it is yet another Ryan Kruger directed piece, it’s basically a combination of what we see in George Ezra’s “Budapest” video along with what we see in “Gone” by Prime Circle, this in my books makes it one of the top “Alternative” videos if not the best African alternative video we’ve seen all year.

In closing, a lot of these award shows are hard to take seriously mostly because nominations seem to be based on popularity or what the media has brainwashed the masses to like rather than the actual art and work invested in a song or video. To those who are going (to the MAMAs), find a good outfit and party your head(s) off at the show, to those who’ll be watching from home, get drinks and snacks and hope that someone slips on stage and falls on their face… or cries or wets their pants… anything, that’s all we want to see right? What music? Cheers.

 

 

 


A Hundred Million Cold Hearts

21 Guns video shot

21 Guns video shot

Love, Yes love
They say love is God, or is it God is love?
Wording is almost as imperfect as the bare notion of what we think love is. They say it’s cursed by monogamy, they say it is birthed with hate.
Without hate, would it exist?
Without fate does the clock know which motion to take as it waves goodbye to us mere mortals?
As the tic tickles the toc, we die trying to figure out why we’re all here.

There’s a wild wind blowing down the corner of my street
Every night there the headlights are glowing
There’s a cold war coming on the radio I heard
Baby it’s a violent world
Oh love don’t let me go…”

There’s a cold war coming, and it is us
It’s the conflicts we architect amongst ourselves
With family, best friends forever. We’re bound to feel attacked by everyone around us at some point somehow.
Baby, It’s a violent world
One that everyone yearns for a true companion to face the bombs with, to make an eternal bond with, a bond only time can break when we realize that the companion we’ve created such an intimate bond with is just as human as the world you’re fighting against.
Depending on the strength of the bond, one may decide to break off and attempt fighting the cold war alone.

Do you know what’s worth fighting for?
When it’s not worth dying for?
Does it take your breath away
And you feel yourself suffocating?
Does the pain weigh out the pride?
And you look for a place to hide
Did someone break your heart
Inside you’re in ruins”

21 Guns video shot

21 Guns video shot

Released as  GreenDay’s 2nd single from their eighth album 21st Century Breakdown “21  Guns”  Urges you and I to find something to believe in, something worth suffering for till’ the end… this being either a God or love.

21 Guns video shot

21 Guns video shot

 

21 Guns video shot

21 Guns video shot

Though I see it differently, the music video for this number is said to revolve around a couple that is hiding in a deserted room after robbing a bank, as the video progresses, bullets fly through the wall and somewhere along the line, the couple passionately starts kissing. How I see it, the video is a demonstration of the relationships we have with people closest to us. (ahead of bullets flying through the wall, the couple seems distance  and somewhat unsettled.) Being human means that we will have days when we aren’t so sure about our companions. (As the many bullets shoot in from outside, the couple moves closer to each other and embrace a kiss together.) Upon realizing the darkness, the coldness that looms around the world, we realize the significance of what we have with our imperfect€-perfect companion. So we hold on.

21 Guns video shot

21 Guns video shot

“Love is the strangest feeling

Oh you won’t get enough

But it won’t last forever

’til its gotten pretty rough”

“Build It Up” is a number by South African Pop/Rock band monArk, The song shot up the charts on various major radio stations, including 5FM, Jacaranda, Highveld Stereo and KFM. It defunks the perfect  mass  perception or idea of love, not with the aim to cancel valentines day but with an approach that reminds the listener of the challenges love comes with, an approach that helps us understand that one has to give a little more of their soul than commonly demonstrated (by Hollywood) to make it work.

Build It Up video shot

Build It Up video shot

“Now let your heart believe in

In what you’re living for

No winning if you never

Find a something you adore”

There are a hundred million cold hearts out there, not everyone is gonna understand/get your soul or your fire.
It takes a super human to find a beauty within the cathedrals of another’s heart, though that super human doesn’t possess actual super powers they do possess the compatibility to be one’s companion through this cold war we call life. Shout out to all the super girls €and boys we may have in our lives, not for being perfect but for allowing us not to be perfect.
I find that those that expect us to be perfect or perhaps expect us to (yet) impress, are the ones that are least worth impressing. On the other hand those that are already impressed by us and our souls are the ones that are worth impressing… Those are the humans that inspire and encourage us to give a little more, to be better.

Build It Up video shot

Build It Up video shot